Challenge
The client was preparing to lead its first commercial launch and identified a need to determine the organizational infrastructure and launch strategy, plan, and roadmap to ensure readiness for market entry.
Approach
Scimitar conducted a situational assessment of the client's internal capabilities and market dynamics. Content was used for cross-functional workshops to drive formation of a launch playbook: the product's launch objectives, strategies, and tactical plans. Subsequent Leadership team interviews identified resource and capability gaps, informing the organizational design and FTE requirements to transition to a commercial company.
Impact
Delivered a tactical launch playbook and commercial organizational model; client successfully launched, which led to its subsequent multi‑billion‑dollar acquisition from a top 10 biopharma company.
