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Value Proposition and Franchise Optimization
Challenge
Optimal access strategy in NDMM
Impact
Payer engagement and sequencing reshaped
Challenge
Client needed to assess the opportunity in NDMM for a new therapy and determine the optimal access strategy that will maximize franchise value across indications.
Approach
Scimitar completed a comparative assessment of competitors against various factors and payer / KOL interviews to quantifying perceptions / value. A targeted patient message assessment and segment was conducted to determine optimal communication and segments to tackle.
Impact
Delivered price potential assessments and cross‑functional implications that support re-shaping of payer engagement and launch sequencing.
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