Services

Brand Strategy & Analytics

We combine situational analysis, HCP and patient insights, competitive wargaming, and brand workshops to define positioning, messaging, and tactical plans that shape KO strategies, brand plans, and functional playbooks—de-risking launches, sharpening differentiation, and driving measurable performance across markets.​​​​

Case Studies

New Product Brand Planning

 

Enhancement of position in the marketplace by leading the formation of a mid-size biopharma company’s R&D portfolio strategy for its gene therapy division.​​

​

Insights

Challenge: Client lacked a unified launch roadmap for a first‑in‑class asset in a new treatment area, risking fragmented execution and missed uptake windows.

Approach: Scimitar facilitated cross‑functional workshops and conducted ~30 physician interviews to align functions, identify areas of synergy, and locate strategic and tactical gaps. Outputs informed development of a consolidated launch plan.

Impact: Scimitar delivered a single Launch Plan with situation analysis, brand plan, and functional tactical plans, enabling coordinated launch execution and faster internal decision‑making.

Patient Outflows and Solution Assessment

 

​Identification of patient journey outflows and evaluation of tech solutions to close care gaps for a rare disease treatment.

Insights

Challenge: A leading pharma company was experiencing patient attrition and care friction for a rare disease asset, threatening outcomes and uptake for the product. The client needed to prioritized implementable digital / tech interventions for both near- and long-term solutions.

Approach: Scimitar hypothesized key patient journey outflows and benchmarked relevant technological solutions to address the issue. Hypotheses were tested through physician interviews and patient focus groups.

Impact: Produced comprehensive mapping and clustering of patient journey outflows, as well as acceptability and impact matrixes for each solution. Outputs supported prioritization of near-term pilot solutions and long-term technological platform investments.